A fan who is so upset with what happened at the headies 2015 has called out The Headies organizers for crowning “Katapot” by Reekado Banks “Best Music Video.”
“Katapot” was directed by renowned music video director, Unlimited L.A. Other videos in “Best Music Video” category are; The Sound (DavidO Feat. Uhuru & Dj Buckz) directed by Sesan, Jamb Question (Simi) diected by Mex, Crazy (Seyi Shay) directed by Meji Alabi and Baby Jollof (Solid Star Feat. Tiwa Savage) directed by Clarence Peters.
I am angry, my soul boils , I feel like depraved wolf, I feel Buhari isn’t working yet or yet again he hasn’t made his stand.
2015 Headies to me is all a big sham , it had its good sides but all in all we could see something shady was smelling. Apart from The Next Rated award that shamefully given to an undeserving artiste, another category that should be probed is the ” Video of the year ” award that was given to Unlimited L.A for Katapot- of all videos , that particular video that was reviewed by most professionals as the worst to come out from the Mavins Camp.
I was intrigued and disappointed so I went to my books to check what really makes a video a beauty. Here are 5 vivid characteristics of a good music video.
Content is the information provided by the video. It is not just having girls on it but anything that communicates a body of knowledge. Good content should be engaging, relevant, and appropriate for the audience; Good content takes a stand. It has a voice and a point of view. It may be informative, useful, or funny, but it always leaves you wanting more.
Structure and Navigation
Structure and navigation refers to the framework of the organization of content, the prioritizing of information and the method in which you move through the video. They allow you to form a mental model of the song.
Visual design is the appearance of the video. It’s more than just a pretty screen, and it doesn’t have to have bottles and models everywhere. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.
Functionality is the use of technology for the video. It involves using the best use of latest designs, camera, editing apps and props to make the best video. Good functionality makes the experience one to re-watch and the technology invisible.
The overall experience encompasses content, visual design, functionality, interactivity, and structure and navigation, but it also includes the intangibles that make one stay or leave. One has probably had a good overall experience if (s)he watches the video regularly, places requests for it, talk about social networks or is intrigued enough to watch it more than 5 times at a sitting.
With all said and done, Do you think Katapot stands a chance against the beautiful “Jamb Question”, “The Sound”, “Crazy” and “Baby Jollof” if not that the awards has been compromised by the higher ups?